About The Book

Online marketing is a way of communicating with the customer that started with the advent of the Internet and today, along with other marketing methods.Like the other books in the "Smart Business" series, the subject of this book has been studied with a smart look and from different angles, then you can develop the best possible plan for yourself based on your circumstances. Firstly, the benefits of online presence are stated. Then, the process of online marketing program, including the structure of the program, its implementation methods, evaluation and modification are explained in detail.