About The Book

Retaining old customers is one of the most important challenges of any business, and because of its importance, many innovations and creative methods have been developed under the title of “Customer Loyalty and Reward System” including the programs of determining the loyalty rewards for existing and new customers to make them loyal to the company. This book, will teach you the various and available programs and methods to make the customers loyal to your company and how you can reward their loyalty. You will also learn the steps of having a customer reward system. Like the other books in the series of “Smart Business” this book tries to give you a fresh look at this issue from different angles to find the best solution and method for your business based on your situation and circumstances.