Direct Marketing: The First and Last Five Minutes
Direct marketing is widely used in B2B marketing. Part of this involves long face-to-face meetings, which can take place at an event or in the workplace of other companies. If your target market involves companies, assign one of the main headlines of your marketing plan to trading companies or organizations. In fact, one of the main headlines is the relationship with the key person of the companies.
Have the right communication strategy for direct marketing. You have to express a few serious words to the audience in a short time, and nothing more. From the moment you enter the meeting until you say goodbye, have a plan for the conversation and set the content according to the company policies and the marketing plan.
State what you want to achieve in the final five minutes of the meeting. This is necessary to get your views out to the audience before the conversation digresses. In direct strategy, the last five minutes and the first five minutes are the most significant moments of all. The first five minutes create the positive or negative view of you in the other side's mind, and in the last five minutes, you have to leave an impact that is ingrained in the audience's mind.
Attempt to develop healthy and friendly relationships with people in the companies. Get to know the personality, religion and level of spirituality of the people you are visiting. Respectful humor can be very effective. You should always make fluid decisions about people. It is not possible to hold a definite opinion about people's moods.