Combined Offers: Borrow the Fans of Famous Brands
If you are not a famous brand, promote yourself by collaborating with famous brands. You can provide a combined offer jointly with other brands that people are interested in. If you are a famous brand, you can have a combined offer jointly with other famous brands. This type of collaboration is cost-saving and also gives you a chance to take advantage of the market of the counterpart companies. Each of you may attract the other's fans.
McDonald's, Volkswagen, and WestJet provide a combined offer. McDonald's customers can be among 50 people who will receive as much as $3000 of free services from WestJet. Many Volkswagen vehicles are also donated to be given as gifts to the customers of all three companies in a lottery. Volkswagen is chosen because it is appropriate for the class of people who consume McDonald's products. The Volkswagen cannot be a good choice for the wealthy class of people who go to multi-star restaurants every day. Therefore, the collaboration must be carefully designed; you cannot come up with a combined offer in partnership with any company.
A combined offer is practically a kind of joint venture. For example, in plans for wedding ceremonies, several businesses such as filming groups, hairdressing salons, floristry, and confectioneries can form a group, and when a customer buys all the services from this group, a certain percentage of discount will be offered. Through that, businesses reinforce each other. This is performed even in traditional markets, such as repair shops and spare parts stores. Doctors also coordinate with pharmacies.