Choosing Promotional Gifts That People Actually Use
One of the most effective tasks in advertising is to distribute promotional gifts. Gifts such as glasses, pens, writing pads and keychains that are widely used can be offered to people for free. Gifts can be simple and practical or special products based on customers' expertise and rank.
In B2B, your audience is more confined; proportionately you can offer more expensive gifts. Sometimes the general public is your audience; therefore it is better to consider cheaper gifts so you can share them among many people.
Be careful when choosing a gift, and note that not every gift is appropriate for your business. A T-shirt can be a good gift because of its vast scope, although not everyone may wear it. Consider the fact that you are not the Coca-Cola company. Many people wear Coca-Cola and other popular companies' T-shirts for their attractiveness, but being a small business, getting people to wear a T-shirt advertising your company may be difficult. T-shirts are more common in spaces such as concerts where people wear them impressed by the atmosphere.
Promotional gifts must be highly efficient if you expect them to be used. If they are not consumable and attractive enough, they might be thrown away. Provide a limited number of gifts and cover a restricted number of customers.
In your marketing plan, consider a budget and the appropriateness of the gift. Choose the gifts based on budget, consumption, and scope. For example, offering a mobile holder as a gift to a taxi driver can be a good choice, because it is always in front of everyone's eyes, several passengers get in, and your brand will be exposed to them.