Start with Your Warm Market and Keep Them Updated
In order to talk about business, start with the warm market, the close circle of people around you. Many people ignore it. A warm market includes your relatives, acquaintances, and close friends. When I say you should talk about your business everywhere, I refer to the warm market as well. The circle of relatives and friends includes the first people who can talk about your business in different places.
You should bring up your business to people close to you as much as you can. Follow the principle of the one-minute presentation. Here, the difference is that relatives and acquaintances may spend more time listening to you; they may also ask more questions, and you may provide more explanations.
Some people say that relatives would pry into their work. This is a wrong belief. If relatives are not supposed to find out about your business, then who is going to find out about it? The important thing is to inform people about your business everywhere, even if you know some people aren't good advertisers for your work or even if they backtalk about you.
In addition to informing your relatives and friends about starting your business, you should constantly update them about each progress you make. They don't believe you in the beginning, and if you want them to take you seriously, you need to let them know about your workload. By making continuous information about your progress available to them, you build trust for yourself. With that, they will start talking about you and introduce or refer your business everywhere they go. Before trust is built, they may limit it to ordinary compliments and avoid becoming a mediator to create a work relationship between you and others.