A Win-Win Attitude: Pay Referral Fees to Anyone Who Sends You a Customer
If there is a specific geographical area for your operation, you can start a working relationship with crowded restaurants and shops. To have low or no budget advertising for your brand, you can offer people a mutual profit in exchange for advertising you or distributing your coupon ads, or you can advertise them in return. If you both have the same specific group of customers, this method is a perfect way of win-win advertisement.
You can also give them a commission in exchange for introducing a customer or for the space they have given you. There are many complexities in such trade, and it requires careful thought and planning. You make people dependent on you and your brand by giving them commissions for referring new customers. You just have to make them believe that they will definitely gain profit if they refer a customer to you.
Paying commission to anyone who refers you a customer is called a referral fee. Pay commission to anyone, whether a friend, a relative or a stranger, who refers a customer to you. In this case, they are given a taste of profit and they collaborate with you! Even if someone refuses to receive commission from you because of friendship or feeling awkward, you must pay the commission anyway. It's a big mistake not to pay commission to a coordinator for referring a customer.
Before any customer referral by others, set a certain percentage of sales as commission or referral fee, but pay the commission after closing the contract.
Unions and associations can work the same way. Depending on the type of products or services you provide, you can offer special discounts to their members, or give a percentage to the union itself in exchange for introducing their members to you. Be careful that your for-profit offers are in line with the current laws of your country.