What "Smart" Means in Venue Marketing
For me, the word "smart" means investigating the current standards from various perspectives. You may have earned valuable knowledge and experience from academic education and field work, which offer you some standard procedures. However, if you slightly change your perspective, you will find some ways to seize the opportunities more effectively for your success.
As a young man, when I was looking to start a business, I was faced with limitations due to lack of capital. Every duress forces humans to act creatively. On the contrary, when everything is ready and at hand, people act in specific ways. Many of humankind's inventions are made under such duress. Because of these limitations, I also came up with some creative methods, applied them, and yielded some successful results.
The experience I have earned so far by working in the event business, and the ideas that are applicable in the venue business, are all presented in my book under the title "Smart Venue Marketing".
As the owner of a venue, you will learn how to utilize the potential of such places to reach a larger market and to generate income.