Working with Associations, Unions and Other Companies
Nowadays, many companies and organizations hold several meetings, seminars, conferences and sessions annually, and they need an exclusive venue. You have the venue at your disposal and they need it. If you properly introduce yourself to companies, they will become some of your best and most recurrent customers. You just have to make a suitable marketing plan.
You can collaborate with associations and unions in three ways. First, become a member: many of these centers accept you as a new member for a membership fee, giving you access to the association's members. Look for associations in which your market is present.
Second, offer direct collaboration. Transform associations into your strength and define benefits for them. For example, they can announce to their members that anyone who is referred to you will receive a discount. On the other hand, you pay the association a fee for every company which signs a contract with you. The association will do its best to persuade its members to work with you, so both the association and its members benefit. This method is a branch of affiliate marketing.
Third, lease rooms and venues to them for various events. To make a profitable use of your space, you should not leave any part of your venue unoccupied. You shouldn't always wait for big contracts. You can start small by offering your space to small and medium enterprises. This will help you get the recognition needed. Hosting charities and NGOs is an introduction for you and for signing major contracts.