Identify Your Customers' Needs, Then Let Google Help
Your goal in identifying the target market is to identify the customers' needs and subsequently to introduce the venue's resources to the customer in detail.
Identifying the needs of different customers results in providing services in accordance with their needs. A simple example is designing different request forms for using spaces and services. By recognizing and isolating the needs and wants of each individual and company, you are able to provide the right services. There is all the difference in the world between the request form you design for an event holder and the one you design for a company, because it is assumed that an event holder is aware of every stage of the work.
Design the marketing plan in a way that customers perceive a charming impression of you at first sight and assume from the beginning that you are aware of their needs.
It is extremely easy to gather information on customers nowadays. In the past, such a task was quite effortful and, at the end, only outdated information was gathered. Nowadays, you can obtain any information you want by googling. While searching, you see that Google suggests certain keywords to you, which result from the opinions of millions of people. For example, you type "what types of event do embassies hold?"; before you type the whole sentence, Google makes suggestions, which are questions asked by thousands of other people. As simple as that, you obtain a large part of your information by viewing the answer to others' questions. Even if you claim that you know a great deal on the topic, you will realize that many of those questions have not even occurred to you.