Harmony in Branding, and Making Waves like McDonald's
Consider the significant topic of harmony in all activities of a large company; that is, all affairs must be consistent with each other. Harmony turns the winding path of branding into a straight paved road and accelerates the branding process.
Harmony can be maintained in all of your products using a common design that resembles your signature, and a logo can't pull it off on its own. You need to make your own styles and create attributes that will be unique to your brand. If you intend to change this style, you need to do it in all your products.
Let's say your company's color is yellow. There is no need for all of your products to be yellow. It is enough if this color is highlighted somewhere and gets noticed. Transform that color into a branding tool, so that when customers see it, they unconsciously associate the color with your brand and are reminded of it.
Harmony is especially important when you're making waves in advertising. Let's say you have the highest number of customers between January and March. You need to make waves in advertising along with a precise marketing plan from a month in advance.
I frequently visit McDonald's. During a specific time of year, this company uses a special cartoon character in the design of all its products, such as sandwich wrapping papers, coffee bags, and even tray liners. Besides, it makes waves during certain periods by offering special discounts and rewards and overshadows all of its competitors' sales. Many people who are not even customers become curious during those periods and visit these restaurants. Seizing opportunities in case of occasions is the best option for making waves.
Starbucks is the most famous and expensive coffee shop in the world. A few years ago, this company didn't change its cups during Christmas time, and as a protest, people would write "Happy Christmas" on their empty cups and give them back to the Starbucks partners. That's how much occasions matter to people.