What Every Introduction Letter Must Contain
Your introduction must contain certain features. The most important feature of a letter is its conciseness and lack of loquacity. Otherwise, your letter suffers the same fate as the letters put in the trash.
The letter must convey its targeted message during the first two paragraphs. You can elaborate in the next paragraphs. The first two paragraphs are written in the same style as a news lead. The news lead makes the reader decide whether to read the news or not.
Your text must be inclusive and exclusive, containing all the necessary information. When the customer asks you for more information, it means the initial relationship has been established. Your letter must also persuade the reader to make the first contact through a phone call or email, and your contact info must be available so the customer can easily reach you.
I hold numerous events during the year, and this is somehow my expertise. When I send an introduction letter to a company, I insert the website address on all of the pages so the customer can visit the site any time. We prefer that the customer views us online rather than reading our introduction letter, because we have more moves to make online and it's more diverse and appealing.
Also consider the envelope size, which must be the same as the letter so there is no folding; the envelope design, which must be in harmony with your website and email; and the clarity of the letter. The more organized and concise your letter is, the faster your message is conveyed. Consider a standard template for your letters and invitations and always stick to it.