Share the Profit and Make Employees Indirect Shareholders
You need to apply some methods to motivate employees so that they double their efforts in achieving the company's goals in addition to their assigned duties.
At the beginning of every week, introduce the employees who had the most success during the previous week. By doing so, you set up a healthy competition and value the employees' work. This also shows that their efforts are being noticed by the management. Consider cash and non-cash rewards and prizes for model employees.
Let's say the marketing group's actions resulted in the realization of the targeted goals two months sooner and reduced the organization's expenses by 100000 dollars. Here, the smart perspective is to distribute the extra benefit among the employees. The first way is to divide the surplus budget among the corresponding department members. In this case, the task will be done before the deadline in the following months because the employees know that they will reap the benefit of their work.
In the second case, if your organizational system is too complicated and there is a heavy bureaucratic process going on, and it is not possible to divide the entire extra amount, at least a part of this money needs to be distributed among the employees as a reward, and all employees need to be included in that success.
Using this method, employees become indirect shareholders of the company and the difference will be tangible in the company's ultimate performance. The company can also advertise itself, announce its statistics with transparency and show that the extra benefit has been fairly distributed among the employees.