Use Celebrities, Even for Free, to Advertise Your Venue
Celebrities are a great marketing tool for any business, but it is a double opportunity for venues because prominent figures visit different venues to attend different events.
I've seen many hotels and venues around the world which have used this tool in an interesting way for free. These establishments have prepared posters of celebrities attending those places and put them on the walls; by seeing them, the clients wonder, "Gosh! Were these people here, too?" This move is also common in restaurants. When a picture of a celebrity eating is put up in the restaurant, it is a good advertisement for that celebrity's fans.
In your venue marketing plan, have a chapter defining a strategy to build relations with celebrities and use them for your venue promotion. Since in this business your customers are companies, showing the presence of celebrities boosts your branding, and the corresponding companies can become your customers out of interest in those figures.
You must document the presence of celebrities in your venue. Know beforehand which celebrities will attend the events held in your venue, take their photos and videos, and indirectly use these contents in advertising. To use celebrities' photos and videos in direct advertising, you must sign a contract with them. You occasionally need to change where the posters are placed or put them up using new designs, so you can turn your available space into a permanent photo gallery.
The presence of celebrities creates advertising potential: documenting them in your own venue without any cost, turning these documents into an interesting design in the hallways, showing the photo gallery to prospective customers, and branding your venue.