Start with Your Objective and Tell the Story of Your Business
Before starting to write your business plan, define a set of your objectives in one page. Your objectives must be clear and measurable. For instance, you say that you want to rent the shop located on your street to start a business, or you intend to gain 5 percent of the online market in your country in a certain area within a given period.
Then write a summary of your plan as a short story, as a starting point. Write the entire path you have in mind for starting your business, so you can keep referring to it as an intellectual source. Think about where you want to get and from where you start. While writing the story, avoid being complete and precise, and forget about checking the literary rules. Instead of focusing on your writing prowess, make sure you don't miss any point, because this is your draft which is going to be gradually completed. There is no need to censor yourself. Write down an objective even if you think it is beyond your capabilities.
In such a short story you write: Who are you? Who are the members of your work team? Do you know what problems you solve for your customers? How do you intend to carry out the plan? Where are your customers, and what plan do you have to find them? Who else does this job? What are the methods of profitability?
When you write a plan for your business, start with a one-page plan. Keep that page in your pocket or have a softcopy on your mobile phone, so anytime a new idea occurs to you, you can add it. Someone who takes himself or herself seriously and respects his or her own written plan can claim to be acting smartly. In this case, the likelihood of failure decreases.