Meaningful Names: Should the Name Describe the Business?
Sometimes the names that are used for the business are quite irrelevant to the activity type. Also, some letters have no special meaning; such as the word Google. In some guilds, having a sign of the activity type in the name is advised; in the florist guild, for example, marking the name with any impression of flower is advised. The business name can explain the activity that is being performed;
“Southwest Airlines”, for example, which provides air transportation services in the southwestern part of the country. The name “Chef” implies that the business is probably a restaurant or has something to do with food. In some businesses, the name does not need to imply the activity type. In fact, the shorter the name, the better it will be for branding.
The use of meaningful words in naming the business should be programmed. The meaning of the name should be exactly related to the activity of the company and the products and services offered by it, yet, it should not be misleading; for instance, you cannot name the business “Sarmaza” (cold producer), while producing heaters! When hearing the word “Apple”, for example, you will neither be misled nor presuppose the business type!
There is already the brand Apple for digital goods. There is a restaurant named Apple, and hundreds of other business1. cold producer es have that title in their names. Apple is a generic term and it is not misleading.