New Products and New Customers Demand New Structures
Another reason for change is rise of new products and services offered by the company. Sometimes, companies have to coordinate their structure with new products.
Adding a new production line can result in fundamental changes in an organization or company at the highest to the lowest organizational level.
What happened years ago to Samsung Company is an example; rise of new products and innovation in the products of Samsung caused a change in strategies and development patterns of Samsung. Because of these changes, Samsung, a previously unknown company which would only copy and use the present ideas in the market, turned into one of the technology giants in the world.
This change helped Samsung to get a more larger share of the market and also helped Samsung brand in becoming one of the brands that dictate what happens in the tech world.
The other reason for changes is the emergence of new customers in the market. For example, consider a company that produces healthy food products. Customers of such products are generally old and senior people. However, recent ly due to promotion of healthy lifestyle and importance of physical wellbeing, lots of young people and adolescents have developed an interest in healthy food products.
So, the manufacturers must revise the way of packing, offering and advertising of the company, its products and make fundamental changes as these new customers are added to the target market.
As a business, you need to adapt to the needs of new customers, otherwise, you will lag behind.