List Your Activities, Advantages and Assets
Write down your event activities. Don't forget that you move forward from the event plan towards the marketing plan. In fact, your marketing plan depends on your event plans and activities. Make a list of the various parts of your event, such as speech, seminar, exhibition, and write them in a table with full details by day and hour. Using this plan you outline your event and can easily refer to any part at any time. It is a perfect guide and can be used to write a great part of your marketing plan.
Then write your advantages and special cases in another table. These can be the areas in which you have a unique quality: the chosen venue is very suitable for your business, you have chosen a proper date, you have selected a place in which an important event in your field is happening, or the people collaborating with you are not involved with other companies in this niche. All these items are your competitive advantages. Make a list of your program's special attractions, then go after the audience of your event.
Next, make a list of your assets. Write down whatever you can use in your advertising or as a feature which distinguishes you from other events. Assets such as space, advertising brochures and gifts are quite influential in attracting the audience. Write the type of audience in front of each asset. For example, if one of your assets is a sitting space for rest, write the elderly visitors opposite it, so you can emphasize this asset while advertising to attract them. A place to keep the belongings of booth holders is for participants. Food service may be for either group or both.
So far, you have done a better part of the work, and you can use this information to make a file to introduce yourself in your event presentation.