The Target Market Funnel: From Many People to True Customers
When it comes to knowing the target market, there is a concept named the sales funnel or marketing funnel. Using the target market funnel, you get a smaller number out of a large number of people. These handpicked individuals are your customers. The funnel targets a massive set of customers and the set gradually shrinks. The least amount is achieved at the bottom of the funnel.
Using the funnel, you absorb a large number of potential customers, or hot leads, using a special offer, a so-called hot offer. Then the customer goes to the landing page and provides you with information by, say, filling in a form. When a customer provides such information, the first step is taken toward making contact. This group is called the opportunity group: people who have filled the form, or downloaded your coupon, or clicked on a link and allowed you to turn them into your own customers. The same group may churn, but at the end a certain number of people remain to whom you can present your sales offers, and when they make purchases, they become your true customers.
The path is: discover, contact, choose. The customer notices you somewhere for the first time, so you need to be present online in various ways and get noticed in customers' searches. The more frequent and interesting you look online, the better your first contact will be. The landing page is a determining factor; it must be organized and clear, because this is where the audience decides to choose you or someone else.
Try to have a professional and organized appearance online and gain the customer's trust. If potential customers trust you, they will become your true and recurring customers, loyal customers who talk about you with others, and word-of-mouth advertising will happen.
When you advertise for more limited individuals, you spend your budget more efficiently. Consider which is more efficient: spending 100 dollars for 100 people, or the same amount for 10 people?