Business Cards and Advertising Items: Never Enter an Event Empty-Handed
Always carry a business card and anything that represents you; have lots of business cards, brochures and gifts like a pen with the company name engraved on in the trunk of your car and have some of these items in your bag or pocket. You may be too busy like me and sometimes forget to pick up these items, so if you have some of them in your coat pocket, you will not have a problem anymore.
Never enter any event or meeting without having something to introduce you.
You can give the business card to the other side in the first twenty seconds or in a minute that you introduce your business. It is important to give the card to the other side at the right time, because the business card will not be applied exactly at the time of presentation and it will be used to make subsequent contacts.
The business card should be a reminder of your personality. So, take enough time to design it. If the business card fails to attract the audience and represent your business, it will destroy your effort.
Think on the selection of the design and material of the business card. Some people still follow the old-fashioned way and choose a simple business card with a white background and a simple design.
The letters on your business card should not be small and can be legible to the elderly.
Do not use strange fonts; the information on the card should be clear and legible.
Do not leave the back of the business card blank and use it to express your business slogan or a discount offer.
Have two types of business cards; the business card you use for the general public and the business card whose targets are businesses. For example, the business card that you use for the general public may have a calendar or a ruler on the back, but the second type of business card contains information about your business or a place to take notes on the back.