The Event Website as Your Promoter: A Practical Checklist
Every event requires an independent website as the event's promoter. It must have its exclusive domain without being a part of any other website, unless your goal is to show that the event belongs to a certain group. The viewer must see at first sight that the design and style are in accordance with your field of industry. The web design must be professional, and contents orderly arranged.
Design the website so that uploading information and making modifications become easy and you don't have to depend on the web designer. Your website must be SEO-friendly, and mobile-friendly, because many audiences view it on their phones and you will lose a great share of viewers if it is not. Consider a section to provide information about your event for the media, and give them an exclusive media password as a sign of respect.
Another section includes the information you need to provide for the booth holders and other participants, such as financial sponsors. Separate this from the section for visitors, so a booth holder finds his section at first sight and a visitor immediately finds hers. If side talks happen, separate them and provide guidance, including addresses, parking, access routes and the nearest hotels. You can post the list of booth holders.
If there are certain points you want others to see, put them in spots with better exposure. In the Canada Kids Festival project, how much various officials support the project really matters to us. We have posted a long list of officials, from the prime minister, the provincial premier and the mayor to senators and members of Parliament, who send us letters and support us in any way.
Put the signup form on open display and provide the option for online payment. Provide share options on all pages and link your social media pages. Design exclusive landing pages for financial sponsors and booth holders. At the end of the signup form, provide the option "add to calendar". To gather leads, ask the viewer for brief info such as email address and phone number.