Online Advertising, SEO, Email and Social Media for Events
Online advertisement includes Google Ads, social media, and presence on different websites, for which you pay a fee. The most common methods are display advertising and pay per click. For example, you pay 1000 dollars to Google in exchange for every 10000 clicks. The tool you select must exactly target the event's audiences. Putting an ad on Facebook to advertise an event for brain surgeons is a wrong way of doing it. The right choice of notifying channels will absorb the right audience for you.
Campaign diversity is another rule: launching a single campaign is putting all your eggs in one basket. See what kind of campaign gives you better feedback and boost it. Before launching campaigns on an extensive scale, test them on a limited scale so you can find the errors. Keep all your campaigns integrated in terms of color and design, in accordance with the event.
Google is the main search engine. Follow SEO principles and provide content properly so you appear in search results about topics related to your event. Arrange your content with keywords that internet users usually search.
Email is the oldest and most practical marketing tool. Prepare small emails linked to your exclusive pages, choose a relevant subject, consider your country's rules on sending emails, design them to be mobile-friendly, and attach the direct signup link to save the audience's time. Design emails for different campaigns; the email to absorb financial sponsorship should differ from the one inviting visitors. Send emails more than once, on a predefined schedule.
Social media gives you access to many audiences at a very low cost. Create accounts on various platforms, post photos and videos of events you have held, announce activities and introduce guests, and link your website to your pages. Finally, register your event on Google and in local directories, so they display it to users in the location in question.