Advertorial: Advertise Your Event as News
The difference between advertorial and advertisement is that in an advertorial you indirectly introduce and advertise your event. Since every event can be considered a piece of news and an occasion, this specific type of communication is effective. Many people resist the idea of advertisement and don't feel positive about it. However, they hear in an advertorial some news about the event you intend to hold. So advertorial is another way to get audiences to your company.
In this type of media relation, you need to make relations with the news and reports department of a medium instead of the advertisement department. First you need to know the corresponding fees. Then formulate a professional news report and give it to the pertinent department. Sometimes it is better to work on an explicit advertisement about the event you intend to hold or about your previous events, introducing your group along with the news report.
It is recommended to put the same department you have targeted in charge of preparing the advertorial. You pay this department to formulate your report. Using this method, you will have a professional reporter to write your news. This gives credibility to your news and event. It makes many people trust your events and want to do business with you.
Advertorial gives you a free hand to involve one or more individuals. Your ad may require a photo, so the medium's photographer also becomes involved in the task. These are some excuses to boost your media relations.
You can do the advertorial before holding the event to introduce it. You can also do it in the form of a report of the event after the event is held. In any case, you do marketing for future events using this method.