Using Characters and Celebrities in Branding
You can use cartoon or animal characters in branding.
Character in advertisement You can use character only for your advertisement materials and not as permanent symbols.
Character in logo Using a human or animal character in logo means that character is somehow directly linked to your activity and it will be a sine qua non part of your brand.
A character from an industry Based on your business type, in your advertisement, logo, or different branding activities, you can use a character such as an animal character (especially cow) in dairy products.
National/cultural character An animal or a famous cultural or national character in a country or an area can be used as the representative character of a brand.
Character based on product/service The type of a product/service can play a direct role in the selected character. An example would be using swan in the branding/logo of manufacturers of pillows, blankets, etc. This animal is used to represent the brand as it will immediately communicate the brand’s intent to the audience.
Character based on the type of usage and application of a product/service
Type and method of using the product/service of a brand can be a determining factor in using a character in branding. An example would be using polar bear for a chiller product.
Character in event Use in events the character that you have considered for the brand. This method will help to sustain and promote the brand in audiences’ minds.
Sometimes, the character you use becomes twinned with your brand and stays with it.
Using celebrities is an influential tool in marketing and branding. Use celebrities smartly. Don’t consider whoever famous personality you see out there.
1. Select the celebrity based on your brand vision and mission; otherwise, this celebrity may not bring much help for your branding or not provide sufficient productivity for your branding.
2. Selecting a celebrity must be based on the target market, the business plan, the marketing plan and other parameters. Smart selection of a celebrity means selecting a suitable personality for your business setting in your branding.