Contests, Prizes and Collecting Customer Information at an Event
Another form to attract the audience to the booth is holding a contest and awarding a prize. The type of contest can depend on your product or service, the type of the event audience (the general public or economic actors), and the event status. With the advance of technology, the contests can be held in more modern forms. You can get a special application for the event-specific contest designed, or even get a contest held on the website. When this is facilitated by technology, the audience will enjoy more.
One of the goals of the company when participating in the event is to collect customer information. By drawing lots, you can award those who give you their business cards or fill out your form.
The type of awards should be chosen smartly and appropriately based on the size of your business.
The award should be attractive to the audiences to keep them eager to fill out the forms.
The award should be proportionate to the position of the audience. You will not obtain satisfying results if you set an award such as a computer game in a commercial event where the visitors are all manufacturers of automobile parts.
In addition to the type of award, the quality of running contests or drawing lots is paramount. If your form is long and unattractive, the number of people participating will be reduced accordingly.
For instance, a company in an event could provide some tablets for the audi-
46 Determining the Methods of Attracting the Audience to the Booth
ence, and after filling out a form, visitors could receive a code with which they could play computer games in the booth. This could be an interesting and deliberately-designed trick. A large number of people were standing in long queues there to enter their specifications and receive the relevant code. The important issue for that company was collecting visitors’ information. Having access to the information of potential customers is one of the essential points for any company to be able to contact them in the future.
At the end of the conversation, ask the audience’s views about your conversation or whether they liked the award you granted. In this case, you will get face-to-face feedback from the audience.