Executive Measures During the Event: Booth, Content and Security
Attend the booth quickly during the days of holding the event. Although you might have scheduled everything, when you go to the booth before the determined time, you can manage the preparation process of the booth in peace.
In the booth layout, place larger items behind and smaller items in front. These items include banners, goods, product samples, furniture, and other accessories. Attempt to stand in front of them yourself, but do not obscure the viewers’ eyesight.
Be sure to have tablecloths for your tables. The design of the tablecloth should be in harmony with the color and design of other items. It does not cost much. The harmony of design does not mean one color for everything. Harmony means certain colors are artistically used by the designer so that all the tools are associated with your products or services. You must pay attention to the harmony of design.
Make videos and slideshows about your business to display on the booth screen. The higher the information quality and attractiveness of the film, the better the result will be. Be careful not to make videos from a collection of computer screenshots. Such low-quality videos cannot be used to attract and inform the audience.
From the beginning, think of a plan to gather people’s information. Provide categorized information of the people you interact with. Several of your audiences may not have a business card. In some events, there are barcode readers that can record and store information when placed on the name tags of the people present at the event. Use such facility.
During the event, from the moment the booth is set up, you can start informing people at the event about your activities. What happens during the event can provide contents to share on social media. Occurrences that are somehow relevant to your company are especially valuable news. Event space allows you to produce professional content.
With today’s advanced technology, take videos and photos using your mobile phone and upload them to social pages without the need to process them on the computer. The mobile phone is not comparable to any other tools and when holding an event, you can use it to the maximum to produce content.
Content production and social media updates should be part of your daily routine during event days.