The Five Types of Print Brokers
The first group includes digital print shops or copy centers, which perform most of the printing process using some plot printers and copy machines and outsource the rest of the job.
The second group includes graphists who are working in the printing industry. All graphists can provide design products and supervise the printing process. Besides, many graphists get involved in printing jobs.
The third group includes publishers who follow the printing job more professionally, and printing is their specialized job. Publishers provide printing services but they are not owners of printing offices.
The fourth group includes advertising firms. This group conducts designing, filming and photo shooting, but they are constantly tempted to accept printing orders as well.
The fifth group includes print brokers. This group simply plays a mediating role. They don't own any printing machinery but usually act like the owner of a printing office. This group comprises the subject of my book.
To enter the printing market as a print broker, you must thoroughly define your roadmap in great detail. Then, for you to be recognized in the market, you must write a feasible marketing plan. A print broker who is looking for a strategy to enter the market will face some basic questions: What method should I use to start my business considering the laws of the country in question? Should I establish a company or work solely? Is it necessary for me to rent a shop? How can I use tools such as websites and catalogs to introduce myself?