Taking Orders Online: Instant Quotation as a Customer Magnet
The present conditions are especially suitable for new people to get into the print brokering business. Online systems have dramatically transformed marketing principles and they still have a huge potential for change. When working professionally and online, one must be both an expert in the corresponding profession and a proficient user of the internet.
Using online systems, a customer can check the price on the website for any printed product with a certain print run and an intended design. For instance, if a customer wants 500 single-sided visiting cards in four colors, he or she can instantly check the price. If the customer decides to change the print run to 1000, he or she can again see the price in real time. We have put 120000 prices on the website of our ad company, but we still need to update new prices due to the high variation in products and prices. Instant quotation is an important principle in attracting customers.
There are many advantages in having an online system. In an online environment, a customer can't tell if the system is presented by a print broker or a printing office. A customer can sit behind his or her computer any time during night and day and register an order.
Taking orders in person is time-consuming and costly because transportation is necessary and you must spend time negotiating and convincing the customer. Online marketing has none of such expenses. In an online method, the customer is obliged to pay an advance payment and there is no concern about signing off. Hence, the online method is a secure trade method.