Collect Customer Feedback Online, Like Expedia
Online recording of the customers' feedbacks while using your products and services is one of the items you need to consider in your online business. For example, if you have a mobile store, instead of giving out forms to be filled by customers, you can invite people to participate and give you their feedbacks.
The appeal of doing so is that:
You can analyze the customers' comments and opinions and the target market and apply the necessary changes to optimize the market and other necessary conditions.
You gather feedbacks and comments and offer them to the customer. The points the customers make about you are also advertising tools.
I shop from Expedia and observe its constant changes. One of their moves is to get feedbacks and ratings. This, in fact, is one of the reasons behind their success. For example, I reserved a flight to Los Angeles in Expedia. After my flight, this company emailed me and asked me if I were satisfied with my flight, how the airport was, and if my hotel was good. One of the secrets of Expedia's success is that it constantly follows up on the customer. They hadn’t asked for a direct feedback from me in their emails, but rather, they had just asked me a bunch of questions about the steps of checking in and boarding the plane.