Cultural Events and Public Festivals: Ride the Wave, Don't Copy It
Cultural events are one of the most important popular events at both domestic and foreign levels. Individuals involved in the tourism industry can absorb tourists using the opportunity of cultural events.
You can ride on cultural waves. For example, the cherry blossom festivals in Japan (Hanami) or the Milan Cultural Festival are significant cultural events. You can define your own event or absorb tourists through such an event. For example, hundreds of events are defined inside the events of the Toronto International Film Festival.
A cultural event must be in accordance with the circumstances and culture of a country. Therefore, full-extent imitation of other countries' events is not going to be helpful. For instance, the Japanese cherry blossom festival can't be operationalized in Dubai. Cultural events can be merged with other types of events, and they are quite diverse in terms of operationalization.
Public events or public festivals are generally held outdoors. Depending on the type of the event, a part of them can be held indoors. The cherry blossom festival is categorized in this class. This type of festival is open to the public in all age groups.
Holding a festival without press coverage and generating revenue is futile. In festivals, effective measures must be taken to absorb domestic and foreign tourists and there must be plans for generating revenue.
Public festivals have their own procurement because there is a huge difference between outdoor and indoor ceremonies. The cost of procurement and operationalization of a public festival is higher. In such festivals, certain costs such as cleaning fee, putting up fences, building a stage for the ceremony, etc. are sometimes imposed. These fees don't exist in other types of events.