Pricing Large Format Prints: Don't Sell Cheap for No Reason
Since large format print brings a great profit, it is economically efficient to work in a specialized field; for example, you can specifically offer products which are printed on the front doors of houses.
Let's assume the price for a printed banner is 150 dollars per square foot, and the unprocessed banner you ordered has arrived from China at a price of 35 dollars. Even if this price is 40 dollars and even if 10 dollars is added for each foot, the cost for you is 50 dollars per square foot. You can give a 30% discount for each 500 dollars order. This discount is 45 dollars of 150 dollars. However, since the prime cost is low for you, you make a good profit. In case of large print runs, you can even find someone in China to print and deliver the banner.
Don't sell cheap for no reason. You should give the main price (150 dollars) and consider a discount as a gift to earn the market, or you can give out some free items such as banners which are useful for all businesses.
The third type of printing is imprint, or printing on promotional gifts such as mugs, pens, T-shirts and boxes. You are advised to work with suppliers who can provide printing services in addition to providing your required materials, so you receive the prepared product instead of buying pens from a supplier, paying the transportation fee and wasting your time printing the products somewhere else.