Choosing the Event Date: Simultaneity, Season and Duration
Date affects your event from various aspects.
The event date is related to the event topic. In small events such as a party or a wedding, the topic is not much influential on the event date and venue. Still, in certain events such as film festivals or trade fairs, the topic is directly related to the date and venue.
In some cases, the simultaneity of events is problematic. Sometimes, you may deliberately select the same date for your event as another event. For example, you may hold a press conference regarding publication and book at the same time as a book fair is on. Such simultaneity is acceptable because the activities are not exactly identical and they complete each other. The second event can even be held as a peripheral activity along with the main event. It can also be held one or two days before or after the event when the event setting is still in place, or held somewhere near the main event's venue.
Some other times, the simultaneity of events forces you to change your event date. Let's assume you want to hold a commercial fair. At the same time, there is another trade fair with the same features in another country and many of your potential customers have probably gone to the other fair. In this case, to whom do you want to sell booths?
The order of considering date and venue is complicated. Sometimes, you have to accept one of these two items and adjust the other one with it. For example, a New Year-related event must be necessarily held on the same date as planned. Sometimes, date is flexible and you care about the venue. Therefore, you plan your event date according to the date and timetable when the corresponding venue is able to provide the needed services.
The weather and season in which the event is held are also important factors in selecting the event date. You must also consider whether something else is happening simultaneously and in place on the date you are choosing.
In addition to the event date, you should also determine the event duration. An event may last two hours and another one may last four days. The duration for each day can be different. For example, an event may be held in three days, but the first day may last only two hours and the next two days may last four hours.
Each vertex of the event triangle is of great importance and they all are interdependent.