Your Physical Marketing Kit: Print Items, Ambient Ads and a Pamphlet
When you make the list of necessary items for holding the event, you divide them into two groups.
The first group is the required items and equipment to hold an event that are common in most events. For example, lighting and sound recording equipment are some of the common items in most events.
The other part depends on the list of assets you have prepared. For example, a billboard will be required if you have ad billboards in the list of your assets. Mails, posters, flyers, visiting cards, and videos are the most important items in this group. While designing and preparing each of these items, you must check for whom you want to do marketing and what objectives you have. Write these items and equipment in two separate columns of a table, as primary and secondary necessary items.
Ambient advertising includes billboards, putting up posters, and stickers on buses and other public transportation vehicles. In applying these tools, you need to consider your target market and audiences' location. For instance, a company is going to be your financial sponsor and pay you 2 million dollars. To show off your capability, you can rent the advertising billboard in front of the company.
Prepare posters and flyers of your event which represent it. Make a pamphlet exclusively for your event and put there the invitation letter, the event's presentation and flyer in addition to your visiting card. Give this pamphlet to your targeted individuals.
You can also prepare a pamphlet-style package to give in person. When you are going to send something to people, it must first be sufficiently clear because there is no one along with it to explain it. The more orderly and less cramped your letter is structured, the faster your message is conveyed.
Keep harmony in everything you print. The letter envelope should be applicable to other settings you have in the website, email, etc. Maintaining harmony helps your branding, as well. The envelope should be in the size of a flyer, and you shouldn't need to fold it. This aspect affects how quickly you will be recognized and you will come out as a professional.