What Every Venue Catalog and Price List Must Contain
Every venue must prepare a catalog and a file that introduces its services, to be handed out in meetings. The catalog can change every year, but the main items of the company and the venue must always be there. Introduce all the sections and resources of the venue. Mention its size and details. Determine what types of events can be held in it. Mention which figures and companies have been there, and say where the venue is located.
In addition to the catalog, make a list of prices and give both of them to the customer. The list must be comprehensible for everyone, and there must be no need for any further explanation. In other words, it must be self-explanatory. The more accurate, updated and comprehensible the list is, the higher your chance of success. For example, if you write that Tuberose Venue has 160 seats, its size must be given in detail, along with the model of its chairs and the model of its visual and acoustic system. Add that various business events can be held there, that its daily price is 2000 dollars, and that it has extra services, which are described along with their prices.
Maintain harmony in your print advertising. The design of the catalog and the price list must be appealing, simple and comprehensible. It must also suit the target market. Since the event business is mostly B2B and your customers are other companies and event organizers, your design and print advertising must be different from the ones made for the public.
Before printing, pay attention to distribution, not the other way around. Sometimes a large amount of money is wasted because there was no plan for distribution before printing.
Photos in a catalog are of great importance, and you must show your venue and its resources properly. Print full-page panorama photos of the venue so the audience can better see its features.
Finally, be creative and add other uses to your print advertising so the audience will not throw it out. For example, print a calendar for various occasions on the back of your flyers. Such a product is useful for event organizers, and it keeps your name in front of them all year.