How to Evaluate Your Follow-up Methods
Evaluate the feedback you receive from each of the three follow-up methods: email, phone call and face-to-face meeting. For example, what attitude did the audience show toward you? What percentage of these people have become your customers? Everyone is the best judge of his or her own performance.
It is recommended that the marketing team prepare some forms, and that every member of the follow-up and marketing teams be assigned to report the results in the form at the end of each follow-up session. The follow-up assessment form must contain questions that collectively give you a clear evaluation. For instance, it shows how much positive result each method has yielded, what revisions the phone call scenario requires, or how many emails have been opened.
Nowadays, email applications have many options and tools. After the emails are sent, they report detailed results and remind you of your mistakes. You can track how many of the attached links were clicked, and based on these results you can modify your methods.
You can also design some simple forms with a few questions each. For example, some people have hung up on you. Let us say that out of 50 people, 40 hang up the phone, 5 tell you they do not have time, and the other 5 accept your scenario. Check how many of these last 5 people have worked with you.
The smart move is to try and turn everybody into your customer. If someone did not become your customer, check what is wrong with your method and why you failed to attract that customer. If someone is looking for a venue with a seating capacity of 1000 and you also own a venue with the same capacity, you need to spot the flaw in your work if this customer did not collaborate with you.
A smart person identifies his or her own mistakes, accepts them, avoids repeating them, and eventually analyzes his or her errors. Such a process certainly results in victory. Learning from one's mistakes turns threats into opportunities, because you know what you should have done. In this business, you always need to act based on principles and worry about your slightest mistakes. If you have a large company and do not fix your mistakes, you will experience losses that are not compensable.