About The Book

The media is a tool for businesses to connect with their target market. Applying the right method of communicating with the media and using them in line with business and marketing goals is an issue that is less addressed. In this book, like my other “Smart Business” books, different angles of the subject are explained. You will first of all become familiar with the types of media, then know the practical steps of media communication, and finally, the various media communication methods in detail.